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About Brian Halligan

Brian writes for a living, reads for pleasure, and is always learning when it comes to content marketing, science, songwriting, local history, and being a dad.

Why Should Your Business Accept Credit Cards?

Imagine it’s lunchtime (as I often do), and you’ve been daydreaming of cheeseburgers since 10:30.  You dash into the local diner only to find out they don’t take credit cards, you don’t have enough cash on you, and the on-premises ATM charges $3.50 a transaction. A single experience like that could easily steer your future burger business right to the nearest drive-thru. These days, customers have… Read the full article.