The BuildMyBiz Blog showcases the BuildMyBiz Materials library, puts the latest small business news into perspective, and brings you the best business content from around the Web.
According to the U.S. Small Business Administration, businesses with less than $5 million revenue should allocate 7-8% of their revenue to marketing. Of course, this is affected by a lot of factors, and you can’t base your marketing cost purely on your revenue, because if your revenue is low, spending less on marketing won’t help you any. Continue reading »
The attempt to expand operations to the federal government as a small business is a scary prospect. The move from the public sector to the federal sector is filled with rules, regulations, and registrations. While it’s a bumpy road, it is one well worth traveling. In 2009, the federal government spent about $96.8 billion on solely small business contracts. Continue reading »
In ‘60s slang, the word “boss” meant above all others. Just one look at the classic Boss 302 Mustang and you knew it was built for only one reason—to own the road. Human managers and supervisors of the time were similarly bossy. But as the idea of what a boss should be has slowly changed, America’s slang has changed to reflect it. Continue reading »
POSTED ON August 26, 2013 in Sales and Marketing
From where I sit, every smart, successful business builds their brand on the one key attribute that differentiates them from their competition. Are you first to market with a product or service no one else has? Does it benefit your customer in a way never before possible? Will it create a sense of aspiration for an entire generation? Great. Now guess what: you’ve got to tell people about it. And you’ve got to do it in a compelling way. Continue reading »
As a business owner, financial success hinges on you keeping your business’ future financial stability in mind. In today’s climate where customers sue companies for not providing very obvious warnings that coffee is hot and carpet adhesive is flammable, all businesses can benefit from liability insurance. Continue reading »