How to Succeed in Business (With a Whole Lot of Trying) Small Business News – February 25 – March 1, 2013
By Brian Halligan on March 1st, 2013
Ever have one of those days where everyone wants you to succeed? No? Well, you’re in luck. Every news item on BuildMyBiz this past workweek was focused on helping you save money, achieve work/life balance, master social media, launch a lucrative startup, or make more sales. That’s not to say success is going to come easy now. We both know better than that. Still, a little help and advice can go a long way in the hands of someone with the smarts and the determination to make success happen. So, here you go. I leave the rest to you.
U.S. Taxpayers Offered Free Student Prep Service
If you need your taxes done and you make less than $51,000 a year, consider looking into an IRS Volunteer Income Tax Assistance program in your area. Students enrolled in higher education finance programs and trained by the IRS will do your taxes for free. “The IRS has requirement certifications to volunteering,” according to Bill Dilla, an accounting expert in the Iowa State College of Business. “The students have to be certified to volunteer.”
Should women business owners strive to be major players?
Work/home balance is a major topic in the halls and cubicles of businesses all over the country. But when it comes to women leading the nation’s largest companies, is such a thing as balance even practical? Women business owners are debating Facebook COO Sheryl Sandberg’s upcoming book, “Lean In: Women, Work, and the Will to Lead”, which theorizes that women shouldn’t back away from extreme business success over a fear that it would require them to sacrifice a family life. After you read the article, be sure to let us know what you think.
Social media can create major headaches in small business sales
What do “Football: The Meal,” the Chick-Fil-A fake, and a pizza company that got panned all have in common? They all involve bad press delivered via social media. Your customers have the world’s largest soapbox to air their disappointment with your business, and how you respond to them can make a difference in your future success. My favorite: the pizza shop that turned a negative but funny review into T-shirts that their employees wore as uniforms. Sometimes, just keeping your sense of humor is the best remedy for a social media headache.
Business ideas for women: Invest in a franchise
Franchises are a popular way for women (and men) to start a business. Just ask the International Franchise Association (IFA), whose president said, “we expect the franchise industry will add over 10,000 new establishments and 162,000 new jobs this year.” When you start doing your research, the COO of Auntie Anne’s pretzels suggests you look for an opportunity with “postive outlooks, proactive franchisees, and consistency in a company’s product.”
Small business sales executives have three decision makers to win over
The gatekeeper, department head, and the financial manager each require a different approach if you’re going to have hope of making a sale, according to sales expert Geoffrey James and the Sales Gravy networking community. But perhaps the most important advice when pitching a company is to do your research ahead of time. It’s no use winning over one or two of the decisions makers if the business ultimately doesn’t need or can’t afford your product.