Three Creative Ways to Build Lasting Partnerships

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If ever you feel stagnant in your business, look to partnerships to provide that extra push. I firmly believe that the right partnerships can take a small business and turn it into one of the big dogs. That’s why it’s so important to create long-lasting, meaningful partnerships when you do team up with someone.

Here are three different ways to make those partnerships stick:

Host a Mixer

Every year or so I like to host a mixer in our office courtyard to chat and mingle with all of our partners and supporters. Not only does it introduce everyone, giving off a very business familial feeling, but it helps me check in with everyone all at once. Throwing a nice get together is also a good way to show your partners that you appreciate them and think about them throughout the year, even when you can’t be in constant contact. Our mixers have always produced very positive feedback.

Invite a Partner Into Your Office

If you feel strongly about a new partnership you’re involved with; this is the partnership to end all partnerships, consider having a representative come and work directly in your office. When you have a member of another company working directly in your office it does a couple of things. One: they get a great understanding of your company culture. They know how you sell and what your customers expect and like. Two: they can tell your customers that they work in your office. We’ve all heard the pitch, “Oh yeah, that company that you’ve done business with, I’m their preferred ________.” Now, they can actually say that they physically work with you. Their credit goes up 100%.

Cross Blog to Get the Ball Rolling

A great way to establish a partnership is to start as cross-blogging partners. Simply agree to swap blog posts once a month (or whatever amount works for your blogging schedule). Not only will you be doubling your readership because an audience that wasn’t previously exposed to your articles is now reading your writing, but you’ll be gaining a great understanding of what your partner values based on their writing. If you find that the swap is gaining a positive interest, maybe your customers would be interested in another form of partnership.

About the Author

Deborah Sweeney is the CEO of MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best. Follow her on Google+ and on Twitter @mycorporation.

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