Sales and Marketing Blog Posts

Tips on how to sell and market your products locally and online.

Why Your Sales Team Should Ditch the Script

Back in the day, it was the norm for most businesses to stick to a script when talking on the phone. Each employee would answer the phone the same exact way, hang up the same way, and, really, go in the same general direction throughout the conversation.

How to Create a Successful Infographic for your Business in 4 Easy Steps

The infographic has taken the online world by storm. It seems there’s an infographic for just about every topic; from strange cat facts to food portion size suggestions. But they’re also a great tool for the small business owner.

5 Steps to Establishing Trust with Business Clients

Trust is the foundation of any good relationship, especially for a business. After all, every day businesses ask people they’ve never met to trust them to deliver on a product or service. Business owners are aware of the necessity of trust and anyone looking to partner with, or sell to, another business must work diligently… Read the full article.

Think Before You Ink

Printing can be expensive; it’s even more costly when you mistakenly send docs to be mass-produced that are riddled with errors, contain foolhardy content, or are poorly designed. We’ve all seen promotional fliers that might have been made using Microsoft® Paint from 1997. Before submitting anything to a printer, run through this checklist to save… Read the full article.

Backward Negotiation — a Good Way to Negotiate

Mapping a negotiation backwards is all about envisioning the outcome first then thinking in reverse to attain your goals! Entering a negotiation often calls for getting your allies onboard and making them listen to what you have to say. While the approach is conventional, it may not always be the best way to proceed with… Read the full article.