Sales and Marketing Blog Posts

Tips on how to sell and market your products locally and online.

Track your Start-Up Expenses with These Essential Apps

Monitoring expenses can be one of the most daunting parts of starting a business. However, the rise of the smartphone has simplified the process for startup owners. Here are some of the best financial tracking apps for startups and small businesses.

Budgeting your Marketing without a Marketing Budget

According to the U.S. Small Business Administration, businesses with less than $5 million revenue should allocate 7-8% of their revenue to marketing. Of course, this is affected by a lot of factors, and you can’t base your marketing cost purely on your revenue, because if your revenue is low, spending less on marketing won’t help… Read the full article.

Navigating Government Contracting

The attempt to expand operations to the federal government as a small business is a scary prospect. The move from the public sector to the federal sector is filled with rules, regulations, and registrations. While it’s a bumpy road, it is one well worth traveling. In 2009, the federal government spent about $96.8 billion on… Read the full article.

Big Agency Brains on a Small Business Budget

From where I sit, every smart, successful business builds their brand on the one key attribute that differentiates them from their competition. Are you first to market with a product or service no one else has? Does it benefit your customer in a way never before possible? Will it create a sense of aspiration for… Read the full article.

Startup Costs for a Business: Licenses, Insurance and More

When most people think of running their own business, their minds go from thinking of the initial idea all the way to sitting in an office with the money steadily rolling in. While that would be ideal for life to work out the way, neglecting the middle steps can be a big reason why new… Read the full article.