September 19, 2013. Filed under Other.
As submitted by Alice Jenkins
3 Cost-Effective Ways to Market Your Business Anywhere
Whether you’re sitting atop the Forbes Top 100, or barely scratching the surface as a brand new startup, marketing yourself is everything. No matter your level of success, building your brand and establishing an identity in your specific niche is and should be priority number one upon hitting the scene.
Many companies are quick to throw money at the problem when it comes to marketing, but others are trying more grassroots efforts and finding success that is propelling them into a brighter future.
Strapped for cash but still need to get your name out there? Never fear, these cost-effective marketing strategies are sure to take your company to the next level.
Custom pens are one of the most inexpensive and effective tools for self-promotion. They may be a bit old school, but easily accessible, branded materials such as these are perfect for handing out at company gatherings and other functions. For those just getting off the ground, hosting a meet and greet for potential and current employees is not only a way to get to know your staff, but also a chance to provide them with a memento that reminds them of who you are and what you stand for.
It’s important in situations such as these that you seize the opportunity to impart your company identity onto those you employ, and by offering them a branded pen, a tool that they’ll likely use every day on job, you are strengthening the bond you have with those you work with and even those you work for. This will build stronger morale overall and therefore secure the future of your company.
Much like pens, water bottles are something that your employees use daily. As people continue moving toward a more sustainable future, the need for plastic bottles is greatly decreasing. Whether your company is green or not, providing your employees with reusable tools not only saves money, but also demonstrates that you care for their well-being.
In offices all around the world, coffee is consumed at a sickening rate. For those pushing 5+ a cups a day, their health can be compromised by a lack of moderation. Dehydration, digestive tract issues, decreased bone density and heart problems are a few of the many harmful effects of excessive coffee consumption.
Although there are many ways to combat these symptoms, increased water consumption is often a first step in a healthier direction. By providing a vessel such as a water bottle, you can encourage your employees to drink more water, stay healthier and quell the midday drowsiness brought on by caffeine crashes and dehydration.
T-shirts have been a staple in the marketing world for years. They’re fashionable, inexpensive to have made and an excellent canvas for clever design and branding. If you need a place to put a logo, or something to hand out at your next meeting or networking event, t-shirts are highly recommended.
One of the greatest advantages of branded t-shirts is their potential for mobile marketing. Rather than an expensive billboard or newspaper ad, t-shirts are able to move freely about the world of whoever happens to wear them. This allows your company to go behind the closed doors of your employees’ everyday life. This may not ensure more Facebook likes or Twitter follows, but it at least puts your name in places it wouldn’t normally be.
At the very least, this will get people talking about your company, especially if you make use of catchy slogans and designs. It’s all about speaking to the demographic you’re trying to reach and t-shirts are a great way of doing so. Whether your desired market is 13 or 30, it’s important that you craft your image, t-shirt designs and brand in a way that will attract them to you and have them asking where you got your shirt.
Marketing is all about creating hype and name recognition. If you’re a hip newcomer or someone that’s been around the block a few times already, staying current and ahead of the game is immensely important. As you continue to grow and build your brand, items such as those listed above are worth utilizing as a way to reach more people and further your company culture as a whole.