Sales and Marketing News

Put a modern twist on small business customer loyalty

Entrepreneurs understand that existing customers are more valuable to their companies than new ones, but they’re still struggling to implement small business marketing tactics that spur loyalty and keep consumers coming back for more.

How can small business sales teams identify the right customers?

In a small business sales environment, it’s crucial that employees remain focused on selling to their target customers.

The finer points of social media for small businesses

Today’s entrepreneurs have been inundated with reminders about the importance of social media in the world of small business.

Why do small businesses need to integrate sales and marketing?

In order to generate high closing rates, small business sales and marketing teams need to partner up.

4 mistakes small businesses make with negative social media posts

Social media is a powerful tool for small business marketing teams.