Making Social Media Work for You in Only 5 Minutes a Day
By Marketecture on December 10th, 2012
Short answer: hire a social media savvy teenage girl.
Long answer: Wouldn’t that be nice if you could just simply hire a teenage girl to manage your businesses’ social media networks? They could blast a few thousand Tweets, fire off some witty Facebook statuses, email back everyone in your inbox, Instagram a self-indulgent picture or three, connect with others on LinkedIn…and give you the hottest celebrity gossip for that day. Are we on to something here?
Unfortunately (and fortunately), there is not a surplus of young teeny boppers who desperately want to join the business ranks just yet. Nevertheless there are tips to make your social media work for you and help your business to flourish.
Many businesses don’t dive into the social media circle because they think they do not have the time or believe that it will not help their business to grow and succeed. However in this day and age, social media outlets are helping businesses to flourish all across the globe. Social media outlets are an excellent way for you to tap into a huge customer base without having to spend a single dollar. How nice is that? Furthermore, social media does not take much time. In fact, you can make social media work for your business by allotting just five minutes a day to playing with it.
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That is right, five minutes. That’s only 1/288th of your day (…right? Math is not a strong suit). That is one coffee break, bathroom break, or quick-nap break forfeited to better your business. And how easy is that?
Here is how…
- Make a schedule— Social media shouldn’t be something you squeeze in when you have time. Social media should be a scheduled part of your day. Set apart a chunk of time each day to plug-in and connect. Write out which social media outlets you are going to do that day; for example: Mondays use Twitter, Facebook, and blog; Tuesdays use LinkedIn, Twitter, and blog and so on.
- Analyze and prioritize—Do you have 56723 followers on Twitter but only 13 on Google+? Prioritize your social media outlets and analyze what customers are responding to. Don’t completely neglect your less-loved outlets, but perhaps only use them once or twice a week.
- Know what you are going to say— Did you see some totally rad article over the weekend that you just know your Twitter followers are going to dig? Know what you are going to say and have a clear and concise plan. An example of this would be perhaps focusing on marketing products through social media on Tuesdays and Thursdays and engaging with customers all other days. Having a plan will decrease your time spent at your computer trying to brainstorm what to say next.
- Push notifications to your inbox— On most social media sites, you can push notifications to your inbox. This means that every time someone posts on your wall, retweets you, follows your blog, or comments on your page, you will see it in your email inbox. Pushing the notifications to your inbox will decrease the time you might spend perusing your notifications and checking back on your page. You will also be able to reply and connect with customers more quickly this way. Aim to get back to customers in a short amount of time to keep the conversation fresh and alive.
Now do you see how easy that is?
Social media should be something you use to enhance your business and connect with potential customers. No matter the size or success of your business, social media is open and free for you to use. While it may seem daunting, it is time to get over your qualms and fears and join the millions of users on these sites. Through these sites, you will be able to share your companies motifs and inner personality, spread the word about your business and ongoing deals and steals, spy on your competitors and see what they are doing and how they connect with their customers, and build lasting relationships with a potential target audience.
…but seriously, who knows any teenage girls for hire? Maybe you can pay them in glittery nail polish and overpriced bedazzled denim?
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