Sales and Marketing Materials

Tips for selling your products and marketing your business through traditional and online channels.

6 Key Elements Every Website Needs

In the information age, your website will be one of the most important things about your business. It is how people discover you, how they keep in touch with you, how they find out what you do, and even how they’ll buy from you. There are a few key elements that every website needs and… Read the full article.

How to Use Google+ For Your Business

Google+ is not often taken seriously. Put up against the behemoth that is Facebook, many people scoff at how little of an impact Google+ seems to be making in the social media world. However, dismissing Google+ entirely is not in your best interest. No, its numbers aren’t impressive when compared to Facebook – but neither… Read the full article.

5 Tips for Marketing Your Small Business on Twitter

Believe it or not, Twitter isn’t just a hub for teenagers and illiterate rappers to rant about the latest. Businesses and professionals are utilizing Twitter for everything from connecting with potential customers to sharing coupon codes or even using it as their customer service engine. There are countless reasons that you should have your business… Read the full article.

A Beginner’s Guide to Pay-Per-Click Marketing

Once you’ve gone through all the effort of setting up a website for your small business, the next step is to actually get visitors to the site. And if you’re planning on the “if you build they will come” marketing strategy, you may want to re-think your strategy. Sure, that’d be nice, but it’s just… Read the full article.

7 Things to Look for Before Sending Out Your Marketing Email

At a restaurant, there are a lot of factors that impact your experience. The wait staff, the ambiance, the prices, the selection on the menu, and the visual presentation of the food all affect how you feel about the overall affair. Without a doubt, though, the most important aspect is the food itself. If the… Read the full article.