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Put a modern twist on small business customer loyalty

Entrepreneurs understand that existing customers are more valuable to their companies than new ones, but they’re still struggling to implement small business marketing tactics that spur loyalty and keep consumers coming back for more.

How can small businesses use mobile technology to their advantage?

The proliferation of smartphones and tablets has had a transformative effect on companies across industries.

Women business owners well-positioned for success

As the 21st century wears on and the characteristics of successful modern leaders become more and more in sync with those embodied by many women, the outlook is growing increasingly rosy for women business owners.

How can small business sales teams identify the right customers?

In a small business sales environment, it’s crucial that employees remain focused on selling to their target customers.

Don’t underestimate employee appreciation

While employee recognition programs are commonplace in small business culture, they sometimes fail to provide a meaningful display of appreciation.