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How to develop marketing strategies for a small business

Entrepreneurs are always looking for new ways to improve their customer retention, and businesspeople who want to do so can improve their marketing and advertising plans to create lasting relationships with customers.

4 qualities of successful women entrepreneurs

While many women have different ideas of what prosperity means, successful women entrepreneurs share common characteristics.

Finding innovative ways to develop meaningful customer relationships

It can be difficult to figure out what approach to take to create a meaningful relationship through customer service.

How to provide successful performance reviews for employees

Annual performance reviews can help employees become aware of their skills and what they need to improve.

Family Business or Family Feud? 4 Tips for a Successful Family-Run Business

One of the hardest parts of running a business and involving family members is drawing the line between personal and professional relationships.