Passion and details go hand-in-hand with starting a business

By on October 12th, 2012

October 12, 2012 in

Small business owners: find your passion and pursue it.

Small business tools help owners manage their finances, marketing plans and customer service. However, they can’t replace passion.

At a recent innovation and entrepreneurship conference in Des Moines, Iowa, speakers enforced the importance of coupling strategy with excitement and dedication, The Des Moines Register reports.

Dane Maxwell, a business teacher, told entrepreneurs to identify the one thing they want to be the best in the world at, and then go after it. He did temper this rhetoric with an admonition to attendees that companies cannot be created out of thin air – they need money, big ideas and credibility.

Steve Greenwood, CEO of Brewster, echoed Maxwell’s sentiments. “This isn’t at all that glamorous,” he said. “It’s really hard and it’s very personal. We’ve put a lot of blood, sweat and tears into this.”

Fortunately, businesses can get help from various sources. The Small Business Administration offers resources and advice in addition to state-sponsored initiatives.

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