Using Twitter to help small business operations
By BuildMyBiz on October 17th, 2012
October 17, 2012 in Sales and Marketing
There are a variety of tools that entrepreneurs can use to help promote their companies. Owners can hire experts that effectively advertise products, or professionals that deal with customer satisfaction. However, there is one resource that is affordable and efficient at helping developing firms with their many needs. The social media site Twitter has proven to be quite valuable for entrepreneurs, as the network serves as an element for small business marketing and a channel for client feedback. There are several things that owners can do to successfully implement strategies that help their operations.
Social media drives website traffic
For developing companies that want to attract more viewers to their websites, Twitter can help increase the amount of traffic for online storefronts. A recent study by Syndio Social CEO Zachary Johnson and Northwestern professor Rich Gordon revealed that more than half of total views on small business websites is driven by social media networks Twitter and Facebook. When owners include links to their sites with relevant content on these platforms, potential customers can easily view the information, which leads them to company sites.
Effective small business tweeting
Once small business owners decide to implement Twitter strategies into their operations, there are several methods that they need to consider to make their efforts as effective as possible. Business 2 Community recommends that entrepreneurs start with an interesting profile that includes relevant content about the company as well as a professional picture. When it comes to creating and posting tweets, owners need to avoid uploading information that is not related to their business. Tweeting about news, events and trends that deal with their industries is the best way for merchants to establish a trusting and solid relationship with their target audiences. The source suggests that firms also interact with others on the site. This can include followers, as well as other professionals within the sector.
A tweet schedule may be beneficial for startups, reports Small Business Trends. By doing this, owners will be able to dedicate specific amounts of time to the site to engage and respond to followers, as well as catch up on any news and trends going on. The source writes that one mistake of that many small businesses make is not posting their relevant and informative content more than once. By reuploading the data, more potential clients will have the chance to view the news, leading to increased views for the website.
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